*Article was originally published on our publishing group’s site Economicr.com
On the one hand, influencers with millions of followers can really use their platform to heighten their own careers, share political and social injustices, provide a safe space for fans to explore their identity and promote businesses that will really benefit from the exposure. However, as more and more people aim to take on this job title, it seems as though more and more of them are asking for freebies in exchange for ‘exposure.’ Some businesses just don’t have the time for this kind of nonsense, and they made it pretty clear in their responses…
[post_page_title]The ultimate collaboration[/post_page_title]
The way that most influencers work is that they forge collaborations with other brands and companies. Normally, the influencer will offer their services and their followers to enhance the brands’ popularity and bring in customers to boost their profits even more so.
However, the collaboration deal has to be pretty solid for any company to agree. In this influencer’s case, it seemed pretty clear to this burger restaurant that she just wanted free burgers for her and friend. If that was the case, we’d all be living off burgers 24/7.
