[post_page_title]Michael Jordan[/post_page_title]
This photograph was taken in 1984, early on in Michael Jordan’s career. Photographer Jacobus “Co” Rentmeester snapped the shot of the great basketball player in mid air for LIFE magazine. What really made the image famous, however, was Nike using the silhouetted image as inspiration for a new symbol – “Jumpman”.
This began a new era in which athletes became commercial property that could be used for marketing and advertising. Nike’s Air Jordan brand became extremely profitable and Michael Jordan went on to become known as the best basketball player ever.
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